Award for REWE to go

The new REWE to go design has been gradually rolling out to its stores since 2024. The relaunch comes with a flexible, scalable design system that can be applied across all categories. In total, the project encompasses more than 90 product designs – from snacks and high-protein meals to vegan dishes.

Easily understood packaging with bold colour palettes, individual benefit icons and appetizing food presentation give the brand modern lifestyle appeal. The centrally placed logo serves as a visible promise of quality while ensuring high brand recognition.

The award underscores HAJOK Design’s commitment to creating brands that are strategically compelling, emotionally engaging and which become part of consumers' everyday lives.

Initiated by the German Design Council, the German Brand Award is one of the most important accolades for holistic branding in German-speaking markets. With this year’s motto “Celebrating Your Brand Success,” the award honours successful strategic brand work and the people involved. A total of 1,676 projects from 18 countries were submitted with the German Brand Award also celebrating its 10th anniversary this year.

 Find out more: https://www.german-brand-award.com/en/