No added sugar, low in calories and plenty of protein – Breyers is a dream come true for health-conscious ice cream fans. What's more, many of the ice creams are vegan. Founded in 2019, the brand is primarily aimed at young urbanites who value a fit and healthy lifestyle.
The old packaging design lacked a clear structure and was overloaded with information and claims. With our new design, we have conjured up more appetite appeal by means of naturally staged ingredients and achieved a clearer structure with quickly recognisable icons.
FACTS & FIGURES
Relaunch of 5 products | Launch of a new product with influencer co-creation (Vanilla-Strawberry from Diana zur Löwen) | Packaging Design | Photo Shooting | Image Editing | Final Artwork
ON THE SPOONS
The black spoon acts as a key visual, playing with topic of protein while giving full attention on-pack to the main benefit: the calorie count.