Hajok's creativity was a win
"I particularly appreciate the cooperative partnership, working with HAJOK. With the Ganze Nuss range, CORNY is positioning itself in the premium segment. HAJOK's packaging design perfectly reflects the specialty and high quality of the products." Fina Struck – CORNY
Corny, Germany’s most famous muesli bar, has been produced at the Schwartauer company for over 35 years. In 2019, the market leader launched an innovation product: a premium bar with whole nuts joined together with honey or maple syrup. HAJOK was commissioned for the packaging design for this small sensation.
The nut bar appears on-shelf in three variants: pecan & peanut, almond & forest honey and cashew & fleur de sel. Instead of being sold in a typical Corny multipack, it is available as a high quality single bar, setting it apart from the main range. The target group is millennials who prefer on-the-go snacks featuring nutrient-rich ingredients and few additives.
The partially see-through pack ensures a clear view of the content. The packaging design has a very convincing, minimalist style: bold typography colours that also help differentiate the variants, a pure food shot of the respective nut type, plus brand and product name in a copper tone on a black background. The 40-gram bar packed with the genuine power of nuts clearly stands out from the competition on the muesli bar shelf.
FACTS & FIGURES
- Launch of a new product category
- Competitive analysis
- Packaging design
- Tray design
- Poster design
There has never been anything like it: a bar made from whole nuts instead of just fragments of nuts. A special packaging design just had to be created for such a special product!