Fresh & fruity
The delicious mix of sparkling mineral water and fruit gets a fresh and modern design.
Adelholzener Alpenquellen is Bavaria's oldest and largest mineral spring water company with a large portfolio of medicinal waters, mineral waters and soft drinks. The Mineralwasser Plus (Sparkling Mineral Water Plus) range with disposable bottles was to receive a new look which is aimed at the lifestyle of a young, urban target group.
We were asked to refresh the existing mineral water with fruit juice design in a way that specifically appeals to the "to-go" target group, for whom taste and quality as well as convenience are of great importance.
On the basis of a detailed competition and category codes analysis, HAJOK Design developed a young, dynamic product identity that directly communicates with consumers by using self-confident typography in capital letters and coloured speech bubbles, encouraging them to buy the product. The on-pack presentation of the fruit is much more natural now and has a greatly improved appetite appeal. By using transparent labelling the contents shows off in the best possible way.
Facts & Figures
- Competition & design analysis
- Category codes analysis
- Design development
- Image retouching
- Final artwork
Adelholzener spritzer range – here we paid special attention to the natural appearance of the fruits and the freshness of the Adelholzener sparkling mineral water.