Time for ice cream

On behalf of the DMK, HAJOK developed the design and the names of Baileys’ ice cream varieties on a stick and in a cup.

Listen

For over 40 years, Baileys has been produced exclusively in Ireland and is not only the world's first but also the best-selling cream liqueur. For the first time, the famous spirits brand has been working with the DMK Group to launch an ice-cream in Germany with the unmistakably delicious taste of Baileys under the brand name Baileys. HAJOK was commissioned with the packaging design, the naming, the sales story and the design of sales materials.

Understand

The Baileys ice cream is aimed at modern and self-confident women. Therefor the design should rather appeal to a female audience. The names of the ice-cream variants should not only seduce, but also clearly convey what taste consumers can expect.

Create

Based on the style guide, the Baileys world has been integrated into the packaging design. The design impresses with its clarity and the sensual concentration on the indulgent moment of consumption. The ice-cream variants have been elaborately photographed and present themselves in a natural and delicious look. Names like Coffee Dream, Caramel Sensation and Chocolate Deluxe communicate the taste of each variety and invite to an irresistible Baileys treat.