Turkey Time

The perfect salami alternative for a nutrition-conscious target group. The design of the new product reflects its pureness and naturalness: BiFi Turkey is completely free from flavour enhancers and artificial aromas.

LISTEN

The new BiFi Turkey snack, featuring 100% turkey meat appeals to a target group that is nutrition-conscious and pays attention to the ingredients in the products they buy. However, they don’t want to do without their on-the-go snacks. With no flavour enhancers, artificial flavours and no colouring agents, BiFi Turkey offers an alternative to traditional salami.

UNDERSTAND

A packaging strategy had to be developed as well as a product name that immediately reflects the benefits of the new BiFi variety - pure poultry meat. Although the new variant should stand out from the current range, it should be clearly recognisable as BiFi.

CREATE

The light font enables the product to stand out from the existing range yet the characteristic presentation of the sausage makes it instantly identifiable as a BiFi product. The background with the sandwich paper design and vivid foodshots of colourful pepper and coriander create a natural and pure look. The name “100% Turkey” combined with the turkey icon make the product immediately understood.

Facts & Figures

BiFi innovation design development
Competition & design analysis
Concept development
Design development
Naming
Illustrations
Final artwork

Clear and distinct

The BiFi packaging design has to communicate 100% beef. The beef salami is presented with a completely pure look on a dark wooden background. The “Made in Germany” label has been created in the shape of a paper tag, which builds trust and conveys the key benefits of the snack.