Country Meals

The four vegetarian frozen meals from Bonduelle whisk you off to far-away countries. The designs clearly communicate the origin of the dishes.

Listen

For the Dutch market, Bonduelle has launched a frozen food range featuring meals from around the world.

Understand

The experts for frozen food present recipes from different regions of the world with Thai and Indian curry, Tajine from Morocco and Mediterranean ratatouille. For this special range, the brief was to develop a very individual design language that communicates at first glance which meal is in the pack.

Create

The four frozen products with country-specific ingredients such as lentils, chickpeas or lotus root should also clearly stand out in terms of on-pack design. The meals and the ingredients were elaborately photographed. In the background, illustrative ornament elements communicate the respective country. Colourful banners with the name of the dishes in combination with bowls in the corresponding colours ensure clear differentiation.

Facts & Figures

Concept development
Design development
Photo shooting
Image composing and retouching
Mock-ups
Final artwork

Country-specific

From the product shooting right up to the detailed ornamental illustrations, we focused our attention on each country, clearly communicating the origin of the meals.