Swedish cool

Nordic, fresh and yummy – our design for the Swedish lifestyle brand LÄTTA.

Listen

LÄTTA stands for modernity, lightness, quality and a fresh taste, targeting young women who prefer a light, delicious product.

Understand

In order to return to communicating the brand’s positioning more strongly via the packaging, a modern design with a high level of appetite appeal was to be developed, while at the same time ensuring brand recognition.

Create

LÄTTA’s new brand design is truly convincing with clarity of the visual language combined with Swedish coolness. We have propelled the brand right up to here and today, creating a well-structured, confident design. The logo is leaner and more contemporary; the typography on-pack is clear and concise. What’s new are the delicious, natural food shots on a white, wooden background which reminds us of a Swedish interior.

Facts & Figures

  • Strategy workshop
  • Design analysis
  • Packaging design
  • Final Artwork
  • Guideline
Teaser Ricola Elphie Case 72Dpi

Ricola

Special Edition

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Thumb Isola Bio Packaging Hajokdesign

Isola Bio

Milk Drinks

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Tartex

Portfolio

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Allos

Tea

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Packaging design for the Kneipp shower tonics by HAJOK

Kneipp

Shower Tonics

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Thumb Allos Pesto Packaging Hajokdesign

Allos

Portfolio

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The branding and design agency HAJOK developed the corporate design guide for Wessanen.

Wessanen

Corporate Design

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Packaging Design for LÄTTA with skyr by HAJOK

Lätta

Spreads

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Langnese

Swedish Glace

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Intact

Glucose Range

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Packaging Design for Adelholzener by HAJOK

Adelholzener

Sparkling Mineral Water Plus

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Packaging Design für LÄTTA with yoghurt by HAJOK

LÄTTA

Core Range

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Packaging design of the Knorr barbecue sauce by HAJOK

Knorr

BBQ Sauces

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Packaging design for Bifi Beef by HAJOK

Bifi

Sausage Snack

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Design agency HAJOK creates beauty packaging for Florena

Florena

Natural Cosmetics

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Packaging design agency HAJOK is responsible for the naming of the variants as well as for the design of the Baileys ice cream

Baileys

Ice cream

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Packaging design for MinusL yoghurt by HAJOK

MinusL

Full Range

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Becel

Spreads

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Packaging agency HAJOK developed the design for Billy Boy condoms

Billy Boy

Condoms

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Becel packaging design developed by HAJOK Design from Hamburg

Becel

Core Range

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Rausch

Plantation Chocolate

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Design edition for the Tempo boxes by HAJOK

Tempo

Boxes

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Packaging agency HAJOK created the design for Bonduelles' frozen meals entwickelt

Bonduelle

Frozen Meals

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Emmi

Protein Drink

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Whole Portfolio

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Packaging design agency HAJOK developed limited edition for Nivea Men

Nivea

Editions

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Packaging and flask development for a perfume by HAJOK

Elternhaus

Perfume

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Design agency HAJOK has created the packaging for the Aurora flour range

Aurora

Flour

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Packaging design for Puddis pudding by HAJOK Design from Hamburg

Puddis

Dessert

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Packaging design for Tempo soft packs by HAJOK

Tempo

Soft Packs

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Packaging design for Tikkles by HAJOK Design

Tikkels

Special Love Edition

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Packaging Design for Trolli fruit gums by HAJOK

Trolli

Fruit Gums

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Design Edition for Tempo pocket by HAJOK

Tempo

Pocket Edition

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