Nordic, fresh and yummy – our design for the Swedish lifestyle brand LÄTTA.
LÄTTA stands for modernity, lightness, quality and a fresh taste, targeting young women who prefer a light, delicious product.
In order to return to communicating the brand’s positioning more strongly via the packaging, a modern design with a high level of appetite appeal was to be developed, while at the same time ensuring brand recognition.
LÄTTA’s new brand design is truly convincing with clarity of the visual language combined with Swedish coolness. We have propelled the brand right up to here and today, creating a well-structured, confident design. The logo is leaner and more contemporary; the typography on-pack is clear and concise. What’s new are the delicious, natural food shots on a white, wooden background which reminds us of a Swedish interior.
Facts & Figures
- Strategy workshop
- Design analysis
- Packaging design
- Final Artwork