Penny to go

penny to go is the convenience private label from Penny, featuring ready-to-eat snacks, sandwiches and meals. We have created a dynamic brand presence full of life for an on-the-go target group where naturalness meets convenience.

Listen

In an increasingly stressful world, the need for simplicity and ease is also a hot topic when it comes to healthy eating. To for this reason, Penny wanted to launch a convenience brand with nearly 100 products - perfectly matched to the needs of an on-the-go target group.

Understand

HAJOK developed the positioning, tonality, quality and aesthetics of the brand. penny to go had to be attention grabbing at POS with a fresh, trendy design and convince consumers as a young, uncomplicated brand.

Create

A colourful logo with high shelf impact has been developed that really fits the name. Design development focused on naturalness and spontaneous enjoyment. The result: dynamic and deliciously staged ingredients as well as humorous illustrations give the brand a cheerful and enjoyable appearance. A complete success, as sales figures for the line-up show us!

Facts & Figures

  • Launch of the penny to go convenience brand
  • Number of SKUs: nearly 100 products
  • Brand & competition research
  • Design strategy & concept development
  • Design development
  • Photo shootings
  • Illustrations
  • Final artwork

Special Editions

The Special Editions stand out from the product range with their individual and playful designs. Each of these products tells its own little story and invites the consumer to embark on a voyage of discovery.

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Swedish Glace

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Sparkling Mineral Water Plus

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Packaging design for the Kneipp shower tonics by HAJOK

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The branding and design agency HAJOK developed the corporate design guide for Wessanen.

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Tea

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Packaging Design for LÄTTA with skyr by HAJOK

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Packaging design for the intact Tropic-Mix from intact

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Glucose Range

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Packaging Design für LÄTTA with yoghurt by HAJOK

LÄTTA

Core Range

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Packaging design of the Knorr barbecue sauce by HAJOK

Knorr

BBQ Sauces

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Packaging design for Bifi Beef by HAJOK

Bifi

Sausage Snack

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Florena

Natural Cosmetics

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Baileys

Ice cream

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Packaging design for MinusL yoghurt by HAJOK

MinusL

Full Range

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Packaging agency HAJOK developed the design for Billy Boy condoms

Billy Boy

Condoms

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Becel packaging design developed by HAJOK Design from Hamburg

Becel

Core Range

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Rausch

Plantation Chocolate

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Design edition for the Tempo boxes by HAJOK

Tempo

Boxes

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00 Pennytogo Sandwich Packaging Hajokdesign

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Whole Portfolio

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Puristic packaging design for Emmi Protein Drink by HAJOK

Emmi

Protein Drink

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Packaging agency HAJOK created the design for Bonduelles' frozen meals entwickelt

Bonduelle

Frozen Meals

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Aurora

Flour

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Perfume

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Packaging design for Puddis pudding by HAJOK Design from Hamburg

Puddis

Dessert

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Packaging design for Tempo soft packs by HAJOK

Tempo

Soft Packs

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Packaging design for Tikkles by HAJOK Design

Tikkels

Special Love Edition

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Packaging Design for Trolli fruit gums by HAJOK

Trolli

Fruit Gums

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Design Edition for Tempo pocket by HAJOK

Tempo

Pocket Edition

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