Penny to go
penny to go is the convenience private label from Penny, featuring ready-to-eat snacks, sandwiches and meals. We have created a dynamic brand presence full of life for an on-the-go target group where naturalness meets convenience.
In an increasingly stressful world, the need for simplicity and ease is also a hot topic when it comes to healthy eating. To for this reason, Penny wanted to launch a convenience brand with nearly 100 products - perfectly matched to the needs of an on-the-go target group.
HAJOK developed the positioning, tonality, quality and aesthetics of the brand. penny to go had to be attention grabbing at POS with a fresh, trendy design and convince consumers as a young, uncomplicated brand.
A colourful logo with high shelf impact has been developed that really fits the name. Design development focused on naturalness and spontaneous enjoyment. The result: dynamic and deliciously staged ingredients as well as humorous illustrations give the brand a cheerful and enjoyable appearance. A complete success, as sales figures for the line-up show us!
Facts & Figures
- Launch of the penny to go convenience brand
- Number of SKUs: nearly 100 products
- Brand & competition research
- Design strategy & concept development
- Design development
- Photo shootings
- Final artwork
The Special Editions stand out from the product range with their individual and playful designs. Each of these products tells its own little story and invites the consumer to embark on a voyage of discovery.