Puddis puddings for the whole family
Delicious and creamy with lots of good milk – this is how Puddis puddings are now presented on-shelf with their new design. Bright colours and lovingly drawn illustrations give the products a fresh, lively look which appeals to consumers young and old.
ACTIVE LISTENING
The popular pudding brand Puddis needed a contemporary workover for its multipack portfolio, with more focus on taste, fun and family.
UNDERSTANDING
While carrying out our research, it quickly became clear what this segment was all about: these puddings are a healthy, sweet alternative with milk. Working closely with FrieslandCampina and with the help of concept charts, we intensively explored the topics of milk, fun and heritage.
DESIGN EXCELLENCE
We communicate the central USP of high milk content with the dynamic milk splash. Bright colours that differentiate the product line-up are combined with the lovingly illustrated cow to reinforce the more family-focused positioning, since the new Puddis design should appeal to everyone.
Facts & Figures
- Relaunch of the Puddis multipack range
- Strategy & concept development
- Design development
- Final artwork
Illustrations
Elaborate illustrations of the creamy pudding in a bowl, and the new milk splash were exclusively developed by us for Puddis to achieve maximum appetite appeal. The addition of the small cow that appears on the pack refers to the natural taste of the products.




Schwartau Extra bio
Fruit Spread
View more
Corny
Protein
View more
ja!
Portfolio
View more
Knorr
Grain Dishes
View more
Rexona
Deodorants
View more
Tim's
Pastry
View more
Isola Bio
Milk Drinks
View more
well
Cosmetics
View more
Ricola
Special Edition
View more
Cremissimo
Ice-Cream
View more
Tempo
Boxes
View more
Erdal
Shoe Care
View more
Allos
Tea
View more
Rewe Beste Wahl
Portfolio
View more
Kneipp
Active Shower
View more
Adelholzener
Sparkling Mineral Water Plus
View more
Pure Tea Selection
Tea
View more
Swedish Glace
Vegan Ice Cream
View more
Tartex
Portfolio
View more
Schwartau Extra
Spring Edition
View more
Naturgut
Portfolio
View more
Corny
Whole Nut
View more
Zewa
Toilet paper
View more
Ricola
Tea
View more
Bahlsen
Ice Cream
View more
Bold Foods
Insect Burger
View more
Ölz
Soft sliced-bread
View more
Kneipp
Shower Tonics
View more
Schwartau
Jam
View more
Langnese
Swedish Glace
View more
Wessanen
Corporate Design
View more
Tempo
Soft Packs
View more
Allos
Portfolio
View more
Intact
Glucose Range
View more
Lätta
Spreads
View more
Becel
Drinks
View more
Knorr
BBQ Sauces
View more
Bifi
Sausage Snack
View more
Florena
Natural Cosmetics
View more
LÄTTA
Whipped & Cooking Cream
View more
Baileys
Ice Cream
View more
MinusL
Full Range
View more
Becel
Spreads
View more
Billy Boy
Condoms
View more
Becel
Core Range
View more
Tempo
Mini Packs
View more
Rausch
Plantation Chocolate
View more
LÄTTA
Core Range
View more
Emmi
Protein Drink
View more
Bonduelle
Frozen Meals
View more
Elternhaus
Perfume
View more
Aurora
Flour
View more
Nivea
Editions
View more
Puddis
Dessert
View more