Puddis puddings for the whole family

Delicious and creamy with lots of good milk – this is how Puddis puddings are now presented on-shelf with their new design. Bright colours and lovingly drawn illustrations give the products a fresh, lively look which appeals to consumers young and old.

Packaging design for Puddis before and after the relaunch by HAJOK

ACTIVE LISTENING

The popular pudding brand Puddis needed a contemporary workover for its multipack portfolio, with more focus on taste, fun and family.

UNDERSTANDING

While carrying out our research, it quickly became clear what this segment was all about: these puddings are a healthy, sweet alternative with milk. Working closely with FrieslandCampina and with the help of concept charts, we intensively explored the topics of milk, fun and heritage.

DESIGN EXCELLENCE

We communicate the central USP of high milk content with the dynamic milk splash. Bright colours that differentiate the product line-up are combined with the lovingly illustrated cow to reinforce the more family-focused positioning, since the new Puddis design should appeal to everyone.

Facts & Figures

Relaunch of the Puddis multipack range
Strategy & concept development
Design development
Final artwork

Illustrations

Elaborate illustrations of the creamy pudding in a bowl, and the new milk splash were exclusively developed by us for Puddis to achieve maximum appetite appeal. The addition of the small cow that appears on the pack refers to the natural taste of the products.