A rush of chocolate
Nine different chocolate varieties from nine different countries had to be relaunched. The result: a high-quality, clearly structured design that whisks consumers off to the respective country of origin with a finely crafted story of the chocolate’s heritage.
Plantation chocolate is at the heart of the portfolio of Rausch, the Berlin chocolatier dynasty. Rausch has made a name for itself with its knowledge of the very best areas in the world to grow the cocoa beans for the finest chocolate. With the relaunch of the brand, we have become part of this exciting story.
From Madagascar to Ecuador, we explored the brand. The new look had to appear much more premium without neglecting the brand’s loyal customers as the main target group. Clear differentiation between the characteristics of the nine cocoa variants was to be the main focus, while emotionally setting the scene with the origin of each variant.
The word mark, amount of cocoa in the product and the depiction of the product itself now appears much more classy and elegant. The product information is clearly structured and easy to see at POS. The historical plantation scenes have been replaced with clear, individually designed illustrations for each variant.
Facts & Figures
- Relaunch of the Rausch plantation chocolate portfolio
- More than 60 SKUs
- Competition & design analysis
- Concept development
- Design development
- Final artwork
Detailed and 100% hand-drawn. For each country of origin, a country-specific copper engraving illustration was created. Since each chocolate variant has a very special taste, it was important to give each pack its own character.
Rausch to go
The Rausch plantation chocolate sticks are particularly popular. As a travel retail product sold at airports, the sticks are presented in a noble wooden pack. Here the focus of the design was laid on the world map.