For the love of ice cream
Traditional and trendy - Bahlsen launches together with DMK Eis three ice cream pints as a cool counterpart to its successful biscuit varieties.
Listen
The traditional Hanover-based company Bahlsen has been one of the most successful brands in Germany for the last 130 years. The founder Hermann Bahlsen was also the inventor of the German word “Keks” for biscuit. Over one hundred years ago, it would probably have been unimaginable that famous products in the Bahlsen line-up would be inspiration for ice cream variants bearing the same name. In collaboration with the German ice-cream manufacturer DMK Eis GmbH, Bahlsen is launching three different ice-cream pint products.
Understand
The ice cream and thus the packaging design should appeal to two target groups: fans of the established Bahlsen products "Ohne Gleichen" and "Messino", and young ice cream consumers looking to try new ice cream varieties. Thus, the packaging had to have a high level of brand recognition while also appealing to new customers.
Create
Bahlsen’s brand identity is immediately recognisable on-pack. The ice cream scoop combined with the classic Bahlsen biscuit and its ingredients were elaborately photographed. The coloured background reflects the respective variant while accentuating the ice cream. This way, the design team has combined classic product staging and modern clarity with great effect!
FACTS & FIGURES
- Packaging design
- Food styling
- Photo shooting
- Final artwork



Would you like to find out more about our work?

Still Thirsty
Gin
View more
Sarotti Cherry No.
Chocolates
View more
Melitta
Speciality Coffees
View more
Sarotti
Fair Ecuador
View more
LiveFresh
Juices & Co.
View more
Appel
Fish
View more
Knorr
European Portfolio
View more
Likkies
Popsicle
View more
The Wild Snack Co
Crisps & Puffs
View more
Adelholzener
Primella
View more
ja!
Portfolio
View more
Carte D'Or
Ice cream
View more
Kühne
Gherkins
View more
Rexona
Deodorants
View more
Sarotti Winter Confiserie
Chocolates
View more
Tempo
Boxes
View more
Adelholzener
Organic Beverages
View more
Knorr
Grain Dishes
View more
Batida de Côco
Ice Cream
View more
Schwartau Extra bio
Fruit Spread
View more
Corny
Protein
View more
Tim's
Pastry
View more
Rewe to go
Drinks
View more
Adelholzener
Sport
View more
Alpia
Veggie Love
View more
Isola Bio
Milk Drinks
View more
Naming
Claiming, Storytelling
View more
Ricola
Special Edition
View more
Cremissimo
Ice-Cream
View more
well
Cosmetics
View more
Erdal
Shoe Care
View more
Allos
Tea
View more
Knorr
BBQ Sauces
View more
Rewe Beste Wahl
Portfolio
View more
Kneipp
Active Shower
View more
Ehrmann
High Protein Ice Cream
View more
Adelholzener
Sparkling Mineral Water Plus
View more
Pure Tea Selection
Tea
View more
Swedish Glace
Vegan Ice Cream
View more
Tartex
Portfolio
View more
Schwartau Extra
Spring Edition
View more
Naturgut
Portfolio
View more
Rewe to go
Food
View more
Corny
Whole Nut
View more
Zewa
Toilet paper
View more
Ricola
Tea
View more
Bahlsen
Ice Cream
View more
Bold Foods
Insect Burger
View more
Ölz
Soft sliced-bread
View more
Kneipp
Shower Tonics
View more
Schwartau
Jam
View more
Wessanen
Corporate Design
View more
Langnese
Swedish Glace
View more
Tempo
Soft Packs
View more
Allos
Portfolio
View more
Intact
Glucose Range
View more
Becel
Drinks
View more
Bifi
Sausage Snack
View more
Florena
Natural Cosmetics
View more
LÄTTA
Whipped & Cooking Cream
View more
Baileys
Ice Cream
View more
MinusL
Full Range
View more
Becel
Spreads
View more
Billy Boy
Condoms
View more
Becel
Core Range
View more
Tempo
Mini Packs
View more
LÄTTA
Core Range
View more
Emmi
Protein Drink
View more
Bonduelle
Frozen Meals
View more
Elternhaus
Perfume
View more
Aurora
Flour
View more
Nivea
Editions
View more