Strikingly cheerful

Following the successful packaging design relaunch for Allos, HAJOK Design has now also designed their new tea range. The lovingly-executed illustrations are a key visual element on-pack and were realised in-house at HAJOK Design.

LISTEN

While Allos has been successful in the organic retail trade for almost 45 years, the tea category is completely new terrain for the traditional company. In such a booming and extremely dynamic market, making your mark requires not only special tea blends, but also creative packaging design.

UNDERSTAND

After the successful relaunch for the packaging design of the Allos food range, the brand agency HAJOK was also commissioned to design the new tea line-up. Whilst the design of the teas had to be recognisable as part of the umbrella brand, they also needed a completely unique look to stand out in this dynamic category. An in-depth competition and category code analysis formed the basis for the launch of the 12 different tea variants.

CREATE

In contrast to packaging design already completed for Allos, this time illustrations were to form the visual mainstay, rather than photography. All of HAJOK's in-house drawn herbs and tea ingredients reflect attention to detail and thus the brand positioning of Allos as a "farm-based manufacturer of lovingly-composed natural food". The illustrated teacup as a key visual forms a unifying component featured on all packaging, from the box, the individual sachets to the tea bag tag itself. The different colours characterise each variety and communicate the diversity of the range. The matt surface and embossing stand for premium quality. The result is a colourful packaging design that stands out in a credible and appealing way from other tea brands.

Facts & Figures

  • Launch of a new product category
  • Competitor analysis
  • Category code analysis
  • Packaging design
  • In-house illustrations
  • Final artwork
Teaser Ricola Elphie Case 72Dpi

Ricola

Special Edition

View more
Thumb Isola Bio Packaging Hajokdesign

Isola Bio

Milk Drinks

View more
01 Tartex Amaranth Landmuesli Packaging Hajokdesign

Tartex

Portfolio

View more
Thumb Allos Tee Packaging Hajokdesign

Allos

Tea

View more
Packaging design for the Kneipp shower tonics by HAJOK

Kneipp

Shower Tonics

View more
Thumb Allos Pesto Packaging Hajokdesign

Allos

Portfolio

View more
The branding and design agency HAJOK developed the corporate design guide for Wessanen.

Wessanen

Corporate Design

View more
Packaging Design for LÄTTA with skyr by HAJOK

Lätta

Spreads

View more
00 Swedishglace Vanilla Packaging Hajokdesign

Langnese

Swedish Glace

View more
Packaging design for the intact Tropic-Mix from intact

Intact

Glucose Range

View more
Packaging Design for Adelholzener by HAJOK

Adelholzener

Sparkling Mineral Water Plus

View more
Packaging Design für LÄTTA with yoghurt by HAJOK

LÄTTA

Core Range

View more
Packaging design of the Knorr barbecue sauce by HAJOK

Knorr

BBQ Sauces

View more
Packaging design for Bifi Beef by HAJOK

Bifi

Sausage Snack

View more
Design agency HAJOK creates beauty packaging for Florena

Florena

Natural Cosmetics

View more
Packaging design agency HAJOK is responsible for the naming of the variants as well as for the design of the Baileys ice cream

Baileys

Ice cream

View more
Packaging design for MinusL yoghurt by HAJOK

MinusL

Full Range

View more
00 Becel Kokosolie Packaging Hajokdesign

Becel

Spreads

View more
Packaging agency HAJOK developed the design for Billy Boy condoms

Billy Boy

Condoms

View more
Becel packaging design developed by HAJOK Design from Hamburg

Becel

Core Range

View more
00 Rausch Plantagenschokolade Packaging Hajokdesign

Rausch

Plantation Chocolate

View more
Design edition for the Tempo boxes by HAJOK

Tempo

Boxes

View more
Packaging agency HAJOK created the design for Bonduelles' frozen meals entwickelt

Bonduelle

Frozen Meals

View more
Puristic packaging design for Emmi Protein Drink by HAJOK

Emmi

Protein Drink

View more
00 Ja Schwarztee Packaging Hajokdesign

ja!

Whole Portfolio

View more
Packaging design agency HAJOK developed limited edition for Nivea Men

Nivea

Editions

View more
Packaging and flask development for a perfume by HAJOK

Elternhaus

Perfume

View more
Design agency HAJOK has created the packaging for the Aurora flour range

Aurora

Flour

View more
Packaging design for Puddis pudding by HAJOK Design from Hamburg

Puddis

Dessert

View more
Packaging design for Tempo soft packs by HAJOK

Tempo

Soft Packs

View more
Packaging design for Tikkles by HAJOK Design

Tikkels

Special Love Edition

View more
Packaging Design for Trolli fruit gums by HAJOK

Trolli

Fruit Gums

View more
Design Edition for Tempo pocket by HAJOK

Tempo

Pocket Edition

View more