FRESHLY MADE
The Adelholzener Alpenquellen variations not only taste delicious, the apples, currants and rhubarb come exclusively from the Bavaria region of Germany. In addition to the ecological advantages of using local ingredients, the range stands for quality and freshness with their high fruit juice content.
REGIONAL IDENTITY
The aim of the relaunch was to develop a more modern packaging design, which also expresses affection for the region and conveys a sense of home. Here, a fresher staging of the fruit and a more prominent presentation of the variety name were key objectives. The strong connection between water and the Alps also had to be recognisable at first glance.
NEW
OLD
MOVING MOUNTAINS
Our design team has created a visually striking banderol with a fine fabric structure as a stage for each variety. This design element gives the range an approachable yet authentic feel. The image of the Alps is now more centred, the fruit and the water splash now have a particularly fresh look while the sun's rays convey warmth. The result is a very natural and emotional packaging design that inspires you to try a refreshing spritzer from the Alps!
Are you looking for a competent partner in packaging design?
Feel free to get in touch!
