Vegetable Chocolate
The pink colour combined with the alpine panorama is the unmistakable look of the Alpia brand. The brand has enjoyed great popularity for over 100 years. Stollwerck, the chocolate manufacturer based in Norderstedt, Germany is launching a unique range that is a real innovation in the taste of chocolate: alpine milk chocolate filled with added vegetables. Carrot & almond, beetroot & carrot and green smoothie variants which will delight vegetable fans and chocolate lovers alike. What's more, you can enjoy the new line-up with a clear conscience, thanks to all varieties being made with Rainforest Alliance certified cocoa.
Sweet Knowledge
Our design team has created a completely new look, rich in detail with imagery never before seen in the chocolate category. The vegetables are boldly staged, with typography and a choice of paper which reflects the naturalness of the range. The inner wrapper design provides added value with alternating, interesting fun facts about selected types of vegetables as well as information on the production process. Without a doubt HAJOK Design has created a revolutionary and self-confident new look for Alpia Veggie Love.
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Facts & Figures
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Lead packaging design agency for Stollwerck
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Packaging design of an innovation range
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Brand consulting
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Logo revision
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Brand colour revision
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Design of the inner wrapper
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POS design
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Final artwork
Would you like to find out more about our work?
We look forward to discussing it with you!
