Picture & Photography

Verpackungsdesign Kühne Grünkohl, Rotkohl und Fasskraut Übersicht mit diversem Kohl

Deep Divers

Daily Business is a special unit at HAJOK Design and is unique in the packaging design industry. Our 13 experts in the Daily Business team master the perfect interplay of food photography & food styling, illustration & icon development, design work & image retouching. They are experts in product range adaptations and implement national and international design rollouts, great and small. Our Senior AD Photography is also an AI expert and uses AI with the team, amongst other things, in layout phases and briefings for shootings.

Dirk Fellinghauer

Design Director HAJOK Design

“The on-pack product image is one of the most important aspects that influence purchase decisions.”

In unserem Studio entstehen Bilder, die Produkte inszenieren – frisch, authentisch und mit Liebe zum Detail.

Unilever Knorr Knusper Range Packshot Übersicht neben einem Teller Gemüse Röstis

PHOTOGRAPHY

One of our many USPs is our own in-house photo studio! We work to a high standard in the field of food photography and food styling, drawing on many years of experience. What’s more, our in-house photo studio allows us to quickly achieve the images we envision. The team can shoot flexibly and spontaneously. This way, we can offer our clients total quality, the highest level of creativity and very fast execution.

Kim Schönert

Senior AD Photography & AI HAJOK Design

“Whether it’s high-quality food photography for our packaging designs or powerful project images for our website, we can create everything in one place.”

All in one

Our agency is large enough for professional processes, yet small enough for a well-coordinated team with direct communication – an ideal size! What makes us unique is that every step – from the initial design idea through development to the final artwork – is done in-house. Direct communication and close collaboration enable rapid coordination, as all relevant people are located directly on-site.

Madeleine Lindner

Managing Director HAJOK Design

“Creating high appetite appeal is one of our core disciplines.”

Split-Screen-Vergleich: Schokoladeneis mit Biss – links unbearbeitet, rechts retuschiert für Produktdarstellung.

Serge Pierre-Kaiser

Design Director HAJOK Design

“The perfect photo doesn’t exist. Sometimes details from multiple photos are combined, retouched and refined to create the final image.”

IMAGE CREATION WITH AI

AI allows us to provide a first glimpse of the final look during image creation. Especially during the layout phase, AI-generated images help fill in blank spaces. AI is also helpful with finished designs, for example, when certain products are out of season and picture libraries cannot provide suitable images. Nevertheless, we will continue to offer food photography using our in-house studio in order to meet our own and our clients’ high demands.

Kaffeepackung von Melitta mit Faultier und tropischen Pflanzen vor blauem Hintergrund, „Selection des Jahres“ aus Nicaragua.

ILLUSTRATION WORK

Illustration work is our secret recipe when it comes to giving packaging a distinctive touch. With precise strokes and creative passion we create visual experiences that showcase products and also tell stories. Our designs are as varied as the brands themselves – ranging from playful patterns to striking characters. This gives a design personality – and packaging becomes an experience.