Soft touch
An iconic brand among the preservative-free creams with herbal ingredients - Florena, the Beiersdorf brand for a more mature female target group. HAJOK has mastered the subject of naturalness by reworking the logo and placing the herbal ingredients centre-stage.
NEW
OLD
Truly natural
Gentle, feminine, caring - this is how Florena now appears with its new look. Reworking the logo has shifted focus to the long-standing expertise of the brand. Colour-coded bars facilitate easy navigation at POS. Ingredients illustrated on-pack visualize naturalness and guarantee the recognition of this German skin care classic.
Facts & Figures
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Soft relaunch of the cosmetics brand Florena
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Competition analysis
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Design analysis
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Positioning scenarios
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Concept development
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Packaging design cosmetics
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Logo revision
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Illustration
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Final artwork
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Development of POS display
Would you like to find out more about our work?
We look forward to telling you more!
