Chocolate indulgence
Sarotti, a company with a great deal of tradition, has stood for fine chocolate enjoyment since 1852. This year, the Sarotti No 1 brand has undergone a major change in quality: The cocoa mass now consists of 100% fine flavoured cocoa and the topic of sustainability has become more important. Thanks to the cooperation with the Rainforest Alliance, the cocoa beans can be traced back to the individual cocoa farm. The packaging design was also to be modernised as part of this process. The brief was to convey a milder, more premium product which promises more enjoyment.
NEW
OLD
Pure Elegance
The noble Arriba Nacional cocoa bean from Ecuador comprises 100% of the cocoa mass of the bars. This is what makes the chocolate so special. We have visualised this premium character with accentuated gold details. The centered diamond succeeds as a connecting element giving the design a graphic, contemporary look. The naturalness of the cocoa is underlined with the fine illustrations in the background and the matte natural paper.
STRIKINGLY GOOD
The main focus of the packaging design is the creamy, mild chocolate enjoyment. The respective percentage of cocoa is transported by familiar colours on the chocolate shelf. The new orange variant also fits harmoniously into the colour concept with its gentle, fruity character. The delicate pattern of the cocoa beans reminds us of wrapping paper and makes Sarotti No 1 an ideal gift – one that is modern, high-quality and stylish!
Facts & Figures
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Strategic consulting
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Packaging design
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Photo shoot
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Image editing
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Final artwork
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Print support
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