Fragrance & refreshment
The new Shower Tonics range is an innovation within the Kneipp portfolio. The task was to convey this innovation on-pack with the design while staying within the familiar visual world of Kneipp. The aim here is to appeal to both young, consumers unfamiliar with the brand as well as the existing target group.
Eye-catcher
In the case of care products, most female consumers attach great importance to decorative features. Based on Kneipp’s style guide, our design team developed a unique look that communicates the key benefits – the fragrance and the cooling ingredients – in a modern way with strong visual impact.
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