The successful 2018 relaunch with the packaging design by HAJOK Design had already strengthened the positive perception of the brand. This time, we were commissioned to convey the new recipe and improved quality through on-pack design, with the mission of creating a higher-quality look.

The new, dominant curve front-of-pack echoes the form of the first letter of Cremissimo while subtly alluding to the USP of creaminess. By splitting the design into two parts, we have created a stage for the brand on the right-hand side of the pack with a fresh creamy beige look generating more contrast and visual impact. On the left, the colour-coded product staging attractively presents each variant in an emotional, yummy way that makes you want to try this irresistibly creamy ice cream!