Golden Choice

Select Gold

Something for everyone

Different sizes and ages of dogs or different needs and stages of life of cats – important criteria for pet food and thus for the packaging design. Fressnapf’s Select Gold project with its extensive portfolio was a fantastic challenge that we mastered with creative know-how, passion and a real fondness for animals.

Verpackungsdesign Packshots von Fressnapf Select Gold Adult Outdoor Pure und Oral Care Katzenfutter

Premium Pet food

Special attention was placed on selecting our four-legged models. The right breed was picked for each type of pet food. Studio photo-shootings of 27 dogs and 16 cats were completed in 9 days. In addition to the exacting animal pictures, we created a high-quality look on-pack with warm colours and very clear information architecture. Despite using an environment-friendly printing process with reduced ink application we were able to achieve a premium brilliance effect.

Verpackungsdesign Packshots von Fressnapf Select Gold Medium Adult Sensitive und Complete Tiernahrung

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Altes Verpackungsdesign von Fressnapf Select Gold Hundefutter, zwei Packshots Medium Adult Beutel

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Sophia Wolter

Senior Expert Brand Management Strategy & Positioning Fressnapf

“HAJOK Design helped SELECT GOLD implement an evolutionary design. Thanks to the great expertise of the entire HAJOK Design team, in future not only will our existing customers become even bigger fans. In fact, prospective customers will also not fail to notice our products on-shelf. HAJOK Design has made every effort to give the historic brand essence a contemporary and lively new look. We couldn’t imagine having a better partner for this project!”