Words that work
The brand name represents its verbal identity. It is often the only constant factor – the name usually stays the same, while the design can evolve over the years to meet changing visual perceptions. When talking about a brand, it is referred to by its name and this is precisely what is used in any search. Our text acrobats and language jugglers develop brand and product naming, create taglines and advertising slogans, are adept at storytelling and hone successful packaging copy that stands out and sticks in consumers’ minds.
WHERE NAMES ARE BORN
When we’re commissioned to create a design or logo, we get closer to your brand and your products than almost anyone else. We take a deep dive into your product and brand world. Our consultants have all the necessary expertise and experience when it comes to positioning your brand. Thus, in 2018 it was only logical for us to take the strategic step of expanding our naming department: we strongly believe brand development works best when design and naming are seamlessly integrated.
NAMING WITH VISION
On the basis of the brief and an in-depth market and competitive analysis plus strategic reflection on your market positioning, we begin to create names. Using agile methods and a fresh mindset, several creative teams work to develop a name that presents your brand in an authentic, relevant and differentiating way.
THOROUGHLY CHECKED
We carry out Google checks, online identity searches in the relevant trademark register and domain availability checks all of which we do in-house. This initial pre-screening then has to be supplemented by an availability search conducted by your trademark and patent lawyer and reviewed for linguistic and cultural compatibility.
Do you need a name for your brand?
We’d love to work for you!
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