Naming & Copywriting

Natürliches Katzenfutter Naturally Good mit Verpackung und Katze im Grünen, Slogan „Discover the Good“.

Words that work

The brand name represents its verbal identity. It is often the only constant factor – the name usually stays the same, while the design can evolve over the years to meet changing visual perceptions. When talking about a brand, it is referred to by its name and this is precisely what is used in any search. Our text acrobats and language jugglers develop brand and product naming, create taglines and advertising slogans, are adept at storytelling and hone successful packaging copy that stands out and sticks in consumers’ minds.

Appel Zarte Filets vom Hering im neuen Design – klare Infos, starke Regalwirkung, bewährter Geschmack.

Christine Ahlsdorff

Senior Copywriter HAJOK Design

“A good name is the basis for a company’s success. As an experienced copywriting team, our naming and copywriting resonates with our clients and their consumers.”

Farbenfrohe ja! Verkaufsdisplays für Küchenhelfer, Mehrwegbecher und Batterien mit humorvollen Claims.

WHERE NAMES ARE BORN

Likkies Strawberry Cheesecake: Eisgenuss mit 100 % natürlichen Zutaten, 72 % Erdbeere & frischer Sahne.

NAMING WITH VISION

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THOROUGHLY CHECKED

Do you need a name for your brand?

We’d love to work for you!