Awarded
Brand and packaging design agency HAJOK has won yet another award! The packaging design for the Melitta Manufaktur Bremen coffee range has received a 2022 Red Dot Award for Brands & Communication Design.
Love of detail
Melitta Manufaktur Bremen, founded in 2020, roasts green coffees from small plantations and cooperatives. Traditional craftsmanship, high quality and a passion for select coffee varieties characterise the new Melitta brand. HAJOK Design developed a packaging design that communicates the origin and individuality of each individual product by applying a premium look with great attention to detail. A strong, unifying design element guarantees a high level of recognition across the whole range.
Storytelling
Each regional variety tells its own unique story with animal illustrations and geographical coordinates of the countries of origin. The intense, deep colours and the breaks in the font used in the variants' names are unusual and very self-confident. The 500g packs feature soft colour hues and a minimalist rendition of a coffee plant.
Red Dot Award
The Red Dot Award is one of the largest and most renowned design competitions in the world, with more than 18,000 annual entries from designers, companies and organisations from over 70 countries. The Red Dot Label has established itself internationally as one of the most coveted seals of quality for good design. Due to the challenge of professionally judging the sheer diversity of design entries, the award is divided into three disciplines: Product Design, Brands & Communication Design, and Design Concept. Each of these competitions is held once a year.
For more information, please visit: https://www.red-dot.org/award.
Download press release
More articles

From Pick-Me-Up to Cult Drink
How to successfully appeal to the right target group with an expressive design.

Award for Colgate Mouthwash
We are delighted to have received the German Brand Award for ‘Excellence in Brand Strategy and Creation’.

#Still Thirsty
To mark the agency's 25th anniversary, HAJOK Design is presenting the creation of the #Still Thirsty gin.

Questions and Answers
Madeleine Linder on responsibility, connectivity and products with added value.