Award Winning Design

Melitta Manufaktur Bremen, founded in 2020, roasts green coffees from small plantations and cooperatives. Traditional craftsmanship, high quality and a passion for select coffee varieties characterise the new Melitta brand. HAJOK Design developed a packaging design that communicates the origin and individuality of each individual product by applying a premium look with great attention to detail. A strong, unifying design element guarantees a high level of recognition across the whole range.

Each regional variety tells its own unique story with animal illustrations and geographical coordinates of the countries of origin. The intense, deep colours and the breaks in the font used in the variants' names are unusual and very self-confident. The 500g packs feature soft colour hues and a minimalist rendition of a coffee plant.

The Red Dot Award is one of the largest and most renowned design competitions in the world, with more than 18,000 annual entries from designers, companies and organisations from over 70 countries. The Red Dot Label has established itself internationally as one of the most coveted seals of quality for good design. Due to the challenge of professionally judging the sheer diversity of design entries, the award is divided into three disciplines: Product Design, Brands & Communication Design, and Design Concept. Each of these competitions is held once a year.

For more information, please visit: https://www.red-dot.org/award.