German Brand Award for Appel
05.07.2022
HAJOK Design wins international award for brand strategy
Excellence in Brand Strategy
Great delight at the brand and packaging design agency HAJOK Design! The Hamburg company has received the renowned German Brand Award in the category Excellence in Brand Strategy and Creation for the successful packaging relaunch of the Appel brand.
More indulgence
Appel is one of the most traditional seafood and delicatessen brands in Germany. The branding experts were commissioned to give the brand a modern look to convey the high quality of the products via the packaging design. HAJOK Design's recommendation to the client was for more clarity, more authenticity and more enjoyment. Modern typography and atmospheric, naturally-staged food photography were utilised to rejuvenate and strengthen the brand. The products are now presented in an impressive, high-quality Nordic design.
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