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German Brand Award for Appel

05.07.2022

HAJOK Design wins international award for brand strategy

Excellence in Brand Strategy

Great delight at the brand and packaging design agency HAJOK Design! The Hamburg company has received the renowned German Brand Award in the category Excellence in Brand Strategy and Creation for the successful packaging relaunch of the Appel brand.

Verpackungsdesign für Appel Zarte Filets vom Hering, Vergleich vom alten zum neuen Design der Verpackungsdesign Agentur HAJOK

More indulgence

Appel is one of the most traditional seafood and delicatessen brands in Germany. The branding experts were commissioned to give the brand a modern look to convey the high quality of the products via the packaging design. HAJOK Design's recommendation to the client was for more clarity, more authenticity and more enjoyment. Modern typography and atmospheric, naturally-staged food photography were utilised to rejuvenate and strengthen the brand. The products are now presented in an impressive, high-quality Nordic design.

Klaus P. Hajok

Founder & Managing Director

“We are delighted about winning the German Brand Award. It shows that we not only do outstanding work in the area of design, but also in brand strategy.”