HAJOK Design Wins Bronze Award

28.10.2024

The Pentawards jury honours a special project of HAJOK Design: the creation of its very own gin!

Packaging Design Etikett Detail von Still Thirsty Gin Panatawards Bronze Winner

Awarded

HAJOK Design is delighted to receive an international award for its own gin! The unconventional design of the #Still Thirsty gin combines a hand-crafted printing process with bold typography and bright neon colours. The Hamburg-based brand and packaging design agency has won bronze for its gin packaging at the renowned Pentawards design award. Founded in Brussels in 2007, Pentawards is the first competition that specializes in awarding prizes for outstanding packaging design, making it a leader in the industry.

Drei Flaschen Gin mit Etikett von Verpackungsdesign Agentur HAJOK, Pentawards 2024 Bronze Gewinner

End-to-end service

After more than a quarter of a century of successful brand work for start-ups, national companies and international corporations, HAJOK Design came up with the idea of launching its own product: #Still Thirsty gin. From naming to design, final artwork, printing and labelling, everything for this project was 100% in the hands of the HAJOK team. The gin was created with a lot of passion and craftsmanship in Hamburg's oldest distillery, Elmendorf. Inspired by the origins of the managing directors Madeleine Lindner and Klaus P. Hajok, rooibos from South Africa and pine needles from Baden-Württemberg were two of the 10 botanical ingredients.

Klaus P. Hajok

Agency founder

“The name #Still Thirsty describes how we are still thirsty for more," explains Klaus P. Hajok, agency founder. "We love to think outside the box and are bursting with creative ideas. We work hand-in-hand with a strong team spirit for our customers and offer all packaging design aspects under one roof. We really are delighted to have this very special project win an award from the Pentawards jury.”

Rock ‘n‘ Roll on white paper

Combining hand-crafted printing and modern typography, the label stands for the agency's legacy while looking towards the future with fresh, creative energy. The neon-coloured neck labels are a high-contrast eye-catcher symbolising the diversity of personalities and the work of HAJOK Design. The embossed label and the cyan-coloured handwriting of Klaus P. Hajok are unseen, bold and embody HAJOK Design's motto: Design is rock 'n' roll on white paper!