German Design Award for Naschnatur

Naschnatur is a start-up company which sets out to prove that healthy food can also be really tasty. Based in Regensburg, Germany, the couple who founded the company developed small ice cream tarts that are full of healthy, vegan and gluten-free energy containing 100% organic quality nuts, oats and fruit. However, the old packaging design simply didn't do justice to the natural ingredients and the innovative product idea. Hamburg creative agency HAJOK Design came up with a new look which expresses the joie de vivre and naturalness of the Naschnatur products.

Elaborate and appetising images of the Nice Tarts were created in HAJOK Design's in-house photo studio. The newly designed logo is boldly presented on a coloured background in the shape of the respective fruit variety. The Naschnatur products are now shown at their best thanks to the clear brand concept and a great contemporary design.