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Design 2024 – Opulent & Sensual

26.02.2024

Statement from Madeleine Lindner, Creative & Managing Director at HAJOK Design

Frutiger Aero

The trend I find most remarkable right now is the Frutiger Aero look, which very well reflects the needs that concern us in a politically and socially challenging time. Its escapist-idyllic-world style which came into being for digital media in the 2000s can be playfully transformed into a contemporary aesthetic.

Retro-futurism reloaded

Roughly speaking, this is a creative screen design style that emerged in the noughties. Analogue objects were digitally simulated with the purpose of reducing fear of the virtual world at the time. The on-screen designs were futuristic, hyperreal compositions. They showed a beautiful, intact and yet accessible-surreal world in which people, nature and technology enter into a perfect and harmonious symbiosis.

It was an inclusive world, open to everyone. If you look at the current developments with ChatGPT, Midjourney, Sora & Co., we are again facing a time of radical, digital upheaval that brings with it a fear of enormous changes. It's no surprise that this style has a wide following and has influenced many areas of design.

Analog meets digital

On the meta level we will see – and I believe this applies to all styles that will shape design in 2024 – the search for an aesthetic that touches the senses: cheerful colour spectrums providing us with optimism and confidence; imaginative illustrations and photography that form collages, whisking us off to other worlds. During the pandemic, there was a clear need for bold and simple design language which enabled consumers to quickly find their products. Design in 2024 will be opulent, sensual and narrational!

Published on Designbote.com