Modern Look

09.09.2021

Kühne Gherkins

Verpackungsdesign für Kühne Gewürzgurken, Gläser balancieren übereinander

Clear and contemporary

The Kühne enterprise has been in existence almost 300 years with the company’s gherkins a permanent fixture of German households since 1903. The family-run business commissioned Hamburg agency HAJOK Design with the brief to bestow its packaging design with more clarity and modernity. The new look with its reduced, uniform and significantly younger design is the impressive result of these endeavours.

Strong design

Helen Freund

Product Manager Kühne

“I found working with HAJOK Design very pleasant. We thought it was great that the team viewed the project together with us from a consumer perspective and that they were actively involved in our consumer connect market research. The result speaks for itself: the new design has gained a great deal of clarity and appeal with its modern look & feel and optimised shelf impact.”

Vergleich Kühne Verpackungsdesign Relaunch von Agentur HAJOK

CRYSTAL CLEAR

Jannika Plaas

Design Director HAJOK Design

“With an all-time classic, you have to be sensitive when bringing the design right up to date. This has been an exciting task which we successfully completed in close cooperation with our client and the target group.”

Verpackungsdesign für Kühne Gewürzgurken Packshots Range Übersicht

Kühne

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