Verpackungsdesign für Kühne Gewürzgurken, Gläser balancieren übereinander

Simply Kühne

The subtle yet distinctive taste, decades of experience and a wide range – three good reasons that have established Kühne’s pickled gherkins as the market leader. The family business was founded almost 300 years ago and the company’s gherkins have been a permanent fixture of German households since 1903. However, it was time to bestow the packaging design with a younger look and feel while still ensuring brand recognition. HAJOK came up with fresh ideas and a convincing concept that subsequent market research also confirmed as a winner.

Neues Verpackungsdesign für Kühne Gewürzgurken Packshot Übersicht

NEW

Altes Verpackungsdesign Kühne Gewürzgurken, Cornichons und Schlemmertöpfchen

OLD

Helen Freund

Product Manager Kühne

“I found working with HAJOK Design very pleasant. We thought it was great that the team viewed the project together with us from a consumer perspective and that they were actively involved in our consumer connect market research. The result speaks for itself: the new design has gained a great deal of clarity and appeal with its modern look & feel and optimised shelf impact.”

Unity in diversity

Logodesign Relaunch Kühne Logo
Typography Gewürzgurken für Kühne auf weiß auf grünem Untergrund

In Focus

Verpackungsdesign für Kühne Gewürzgurken Packshots Range Übersicht

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