Fine and crunchy
The chocolate with fine Ovomaltine pieces is already a big hit in Switzerland. But what makes Fine Crunchy special was not really that clear on-pack for German chocolate fans. Its USP is a multi-sensory taste experience of fine crunch and malt ingredients combined with Swiss chocolate. We are delighted that our HAJOK team won the pitch with a multi-fantastic design!
NEW
OLD
So special
In addition to the new portrait format, the main benefits – crunchiness, Swiss chocolate and the Ovomaltine taste had to be clearly communicated. The aim of the design was to boldly stand out using the Swiss chocolate to differentiate from the competition through high food appeal and an unconventional look.
Lots of energy
In order to visually highlight the special chocolate, we now show this on front-of-pack using elaborate photo shoots from different perspectives. Another aspect was designing the inside of the Fine Crunchy wrapper, adding fun facts and background stories. This way we've managed to create a confident, optimistic and energetic packaging design that sparks curiosity and joie de vivre!
Facts & Figures
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Brand strategy
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Packaging design
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Text & design of the inside
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Key visual creation
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Illustration
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Photo shoot
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Tray design
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