A VERY SPECIAL EDITION
Melitta has launched a special edition of its BellaCrema range every year since 2012. The design celebrates the country of origin of the coffee beans and their distinctive flavour. In 2023, it's Colombia's turn to be the inspiration for the special packaging design and to be really different to the standard range. This is the kind of briefing we love! The result: a design that is a firework of colour − full of the joy of life!
ALEGRÍA DE VIVIR
Our design team has combined a warm purple hue, colourful patterns and shimmering effects to create a strong appearance for this year's BellaCrema Selection. The packaging design reflects the coffee's high quality and the cheerful Colombian attitude to life.