Packaging design for Melitta's BellaCrema Selection

Packaging design for Melitta Selection by Hajok

OUT OF AFRICA

Melitta has launched a special edition of its BellaCrema range every year since 2012. The design celebrates the country of origin of the coffee beans and their distinctive flavour. In the 2024 Melitta® BellaCrema Selection of the year the flavor-defining coffee bean from Tanzania with a hint of date is playing the main role. The Tanzanian colobus monkey is typical for the East African country and gives the packaging design its very eye-catching character.

Melitta Selection of the year case by Hajok Design

TOUR DE FORCE

It's not just the purple and green colour scheme, but above all the lustrous finishing effects that make the design stand out on-shelf. The packaging elegantly shimmers in various shades, literally drawing the viewer into the jungle of Tanzania!

Packaging Design Melitta Bella Crema Hajok

A VERY SPECIAL EDITION

In 2023, it's Colombia's turn to be the inspiration for the special packaging design and to be really different to the standard range. This is the kind of briefing we love! The result: a design that is a firework of colour − full of the joy of life!

Packaging coffee pads Melitta Bella Crema designed by Hajok

Melitta Bella Crema case study by packaging design agency Hajok

ALEGRÍA DE VIVIR

Our design team has combined a warm purple hue, colourful patterns and shimmering effects to create a strong appearance for this year's BellaCrema Selection. The packaging design reflects the coffee's high quality and the cheerful Colombian attitude to life.

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