The current design of the Adelholzener Sport drinks was developed in 2014 and has remained unchanged to this day. It was high time for a new cool look that exudes a fruity, sporty lifestyle. It was important that the isotonic character and the high fruit content are clearly recognisable. The variants should be easily understandable and form a fruity-fresh connection between the Adelholzener mineral water and a sports drink.

A silver-grey swooping line that has traditionally stood for isotonic ingredients has been replaced by a new key visual: the hexagon. A symbol for an active lifestyle, it serves to reinforce the brand. The turquoise colour code for the range presents it in a sporty and contemporary colour. The large fruit illustrations are super-fresh and help consumers quickly find their favourite variant. The new design exhibits a winning combination of spring water, sports drink and the fresh, delicious taste of fruit.