Pressnapf Naturally Good Packshots Übersicht mit Produktabbildungen und Illustrationen

PET & PLANET

With over 1,900 stores in 13 countries, the Fressnapf Group is the largest specialist retail chain for pet supplies in Europe. A new sub-brand was developed for the group's own pet food brand Multifit, which focuses on the future-thinking topic of alternative sources of protein. Protecting the environment by reducing meat content while still ensuring optimal pet nutrition is important, especially for a young, sophisticated target group. Hajok was commissioned to realise extensive and strategic brand development. Our team demonstrated a good sense for the target group with a packaging design totally in line with their requirements.

Fressnapf Naturally Good Verpackungsdesign Packshots neben Bild von jungem Pudel

MISSION POSSIBLE

Natürliches Katzenfutter Naturally Good mit Verpackung und Katze im Grünen, Slogan „Discover the Good“.

GOOD MOOD

Make a Change Feed more Veggies! Schild über einem Wald aus der Vogelperspektive
100% for the Planet Typo vor einem Nebelwald

Facts & Figures

  • Design launch

  • More than 20 products

  • Brand development

  • Brand positioning

  • Brand consulting

  • Logo development

  • Packaging design pet food

  • Illustrations

  • Photo-shoot

  • Claim- & text development

  • Final artwork

  • Design guide

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