Team Work
The REWE Group has been a regular client at HAJOK Design since 2014. For the packaging design of its private label brand REWE Beste Wahl, as well as for REWE to go and ja! we are involved from the briefing right up to the finished print data. Once a design is completed, we always look forward to seeing the successful result on the supermarket shelf! The REWE Beste Wahl range comprises over 1,000 different products offering high quality at fair prices. HAJOK Design was commissioned with the relaunch of various product categories.
Completely flexible
In order to react faster to trends and customer needs, it was necessary to create a flexible design matrix that enables more design freedom than simply applying a uniform approach to the whole product range. The newly designed brand logo still conveys overall brand essence. It was important to include certain category codes in the design. REWE Beste Wahl has to look as good as the competition, stand out from the other REWE private label brands while adopting a contemporary, unique look.
Facts & Figures
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Relaunch of different product lines
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Competitor analysis & trend research
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Packaging design food
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Photo shooting
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Image processing
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Illustrations
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Final artwork
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