100% NATURAL
No preservatives, colourings, or artificial flavours, yet truly delicious and vegan! That’s already five compelling reasons to buy Kühne’s "Natürlich Gut" (Naturally Good) oat-based salad dressings. However, since the previous packaging design just didn’t wow consumers, our team was tasked with relaunching these two oat variants.
NEW
OLD
Zeitgeist
Kühne has launched a truly innovative product, packed with the goodness of trendy oats. This USP needed to be conveyed on-pack with much greater impact. The look of the new packaging design had to continue to fit in with the Natürlich Gut standard range while boldly standing out as an oat-based dressing.
A CLEAR MESSAGE
Our team has really made a difference! The design appears much clearer and much more focused thanks to a revised hierarchy of information and more compactly arranged ingredients. The label’s bright, unicolour background now stands out against the hue of the dressing. The fresh blue and small oat illustration together with the modern typography capture the spirit of the times. The new design clearly conveys that this dressing is dairy-free and truly delicious!
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