Limited Edition
Melitta® has launched a special edition of its BellaCrema range every year since 2012. The design celebrates the country of origin of the coffee beans and their distinctive flavour.
Nicaragua, the largest country in Central America in terms of area, is known for its particularly fine coffee. The aroma of which is reminiscent of milk chocolate in the recipe of the Selection of the Year 2025 coffee. The packaging design features a bold blue colour in keeping with this aroma. The friendly sloth surrounded by tropical plants invites you to enjoy a well-earned, relaxing coffee break.
Out of Africa
In the 2024 Melitta® BellaCrema Selection of the year the flavor-defining coffee bean from Tanzania with a hint of date is playing the main role. The Tanzanian colobus monkey is typical for the East African country and gives the packaging design its very eye-catching character.
Tour de force
It’s not just the purple and green colour scheme, but above all the lustrous finishing effects that make the design stand out on-shelf. The packaging elegantly shimmers in various shades, literally drawing the viewer into the jungle of Tanzania!
ALEGRÍA DE VIVIR
In 2023, it’s Colombia’s turn to be the inspiration for the special packaging design and to be really different to the standard range. This is the kind of briefing we love! The result: a design that is a firework of colour − full of the joy of life!
STRONG IMPACT
Our design team has combined a warm purple hue, colourful patterns and shimmering effects to create a strong appearance for this year’s BellaCrema Selection. The packaging design reflects the coffee’s high quality and the cheerful Colombian attitude to life.
Would you like to find out more about our work?
We look forward to telling you more!
