Elphi in Swiss
Waves on the River Elbe or a silhouette of Swiss mountains – the new packaging design of Ricola’s Special Edition provides a lot of room for interpretation. HAJOK Design has come up with a reduced aesthetic solution which combines the brand world of herbal sweet drops with the Hamburg Elbphilharmonie, creating a coveted collector’s item.
Aiming high
The collaboration between Ricola and the Elbphilharmonie Hamburg is based on two things they have in common. The traditional Swiss company has been supporting opera, theatre and concert halls all over the world for many years. This also includes Hamburg’s new landmark where the soothing herb drops are free for both visitors and singers. In addition, the famous firm of architects Herzog & de Meuron designed both the Ricola Herbal Center in Switzerland and the Hamburg Elbphilharmonie. The packaging design of the Special Edition was intended to unite the Brand Heritage of Ricola with the modernity of Herzog & de Meuron.
Would you like to find out more about our work?
We look forward to the exchange!
