Freshness that works
Rexona has been the expert in tackling perspiration and body odor since the 1960s. The world's most famous deodorant brand now boasts some 49 different products. Their deodorant variant which contains no aluminium salts is particularly successful on the German market. Even without this additional benefit, the Rexona brand promises ultimate freshness and efficacy. The brief was to communicate this message even more clearly in the future by means of the packaging design.
Power Look
Our design team developed a new fresh, dynamic look for the aluminium-free deodorant range where the freshness boost aspect played a central role. The new key visual is a circular explosion of colour with silver microcapsules, symbolizing the fresh fragrance ingredient. Thanks to the intense colour and enhancement through print finishing techniques, the new packaging design is an absolute eye-catcher. Strong shelf-impact is guaranteed, both in the shop and in the bathroom, with the range promising freshness and dependability whatever the situation.
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