ALL YOU NEED

For over 15 years, REWE's own brand VIVESS has been a very successful non-food product line-up in its supermarkets. The concept is truly excellent: customers can avoid an extra trip to the drugstore and other speciality stores since REWE covers all day-to-day necessities in addition to food, including household goods, stationery, baking & cooking supplies and electronics. VIVESS is now launching a major new category: the varied VIVESS textile range. From women's and men's underwear, socks and stockings, haberdashery and home textiles to children's and baby clothing, REWE's own brand VIVESS covers all sorts of textile products.

slideshow image

RAISING THE CURTAIN

Kathrin Puls

Design Director HAJOK Design

“The atmosphere on-set was great! Working with such a dedicated and creative team was a real highlight. The models, photographer, stylist, VIVESS client team and the HAJOK design team – everyone did their bit to achieve a fantastic result.”

slideshow image
slideshow image

SMILE PLEASE!

slideshow image
slideshow image
square image
square image

Facts & Figures

  • VIVESS textile goods launch

  • Packaging design for over 600 SKUs

  • Visual language concept

  • Casting & Fitting

  • Styling concept (hair/make-up)

  • Organization and production of the photo shoots

  • Photo editing incl. fabric matching

  • Final artwork