HAJOK has been designing inspirational packaging for a quarter of a century. The Hamburg Winterhude-based agency creates brands for start-ups, national companies and international corporations. It has proven expertise in launching and relaunching portfolios with up to 2,000 products. The agency took the anniversary as an opportunity to create a very special gin. From the idea to the naming, the design, the final artwork, the printing and the labelling, everything for this project was entirely in the hands of the HAJOK team. The #stillthirsty gin was created with a great deal of passion and craftsmanship in Hamburg's oldest distillery, Brennerei Elmendorf. Based on our managing directors' origin Madeleine Lindner und Klaus P. Hajok, South African rooibos and pine needles from Baden-Württemberg were two of the 10 botanical ingredients.
© HAJOK: #stillthirsty gin from HAJOK Design is a real eye-catcher, thanks to the original packaging design.
"The #stillthirsty name perfectly describes how we strive for more – even after 25 years in the industry," says Klaus P. Hajok, agency founder. "We love to think outside the box and are bubbling over with creative ideas. We provide all the disciplines necessary for packaging design under one roof, working hand-in-hand for our customers. We have a strong team spirit and take great pleasure in our work – all of which is reflected in this special project."
Unconventional, authentic and laid-back
The main label of the gin bottle combines the heritage of the agency with a look to the future. This was achieved using handcrafted printing techniques and contemporary typography. Madeleine Lindner, who has been shaping the agency with her creative ideas as managing director for a year, is also delighted with the result of this project: "The neon-coloured neck labels are not only a high-contrast eye-catcher, they also stand for the diversity of our personalities and our wide-ranging work. The embossed main label and the cyan signature of agency founder Klaus P. Hajok are unique and bold, embodying one of our favourite mottos: design is like rock 'n' roll on a white sheet of paper!"