Market leader Tempo has paper handkerchiefs for every situation in life. To encourage people to buy their products, Essity regularly commissions us to come up with creative new design editions.
Tempo has been the household name for paper handkerchiefs in Germany since 1929 and an essential article for every handbag and trouser pocket. The brand tries to closely track consumer needs with a constant stream of new designs, living up to the motto: the right paper handkerchief for every situation in life!
HAJOK regularly designs special editions of the soft packs. Relevant trends are researched and realized on-pack by the team which draws its high level of creativity and conceptual thinking from a broad pool of ideas and inspiration.
HAJOK delights and inspires consumers with its original and expressive design of the special editions. The use of different slogans in individual typography, cheerful illustrations or graphic patterns captures the zeitgeist with a great sense of what’s trending today. The individual designs make every pack an eye-catcher that you are happy to give away or take with you!
Facts & Figures
- Design editions
- Trend research
- Concept development
- Packaging design
What Tempo presented on Facebook 2016 as a product innovation was actually meant to be an April Fool. But the idea was such a hit that Tempo decided to release the Limited Black Edition. Images immersed in black from music, nature and street life characterise the design edition, which soon attracted a huge fan base.