Market leader Tempo has paper handkerchiefs for every situation in life. To encourage people to buy their products, Essity regularly commissions us to come up with creative new design editions.
With a long tradition and a clear image, Tempo is the market leader in Germany when it comes to paper handkerchiefs. Using its motto “With you for life”, Tempo positions itself close to the consumer and has the right paper handkerchief for every situation in life, which come in constantly changing designs and innovation.
HAJOK regularly develops design editions relating to this lively motto. Putting our creativity and conceptual approach to work, we go on the hunt for relevant topics and great concepts. Having a sixth sense for trends and being able to analyse them are essential. We get inspiration from all sorts of things, whether this is travel, art or in everyday life, generating a wealth of ideas.
The special editions on the topic of travel with their visual language touch a nerve with younger generations. Claims like “Keep on dreaming” or “Be wild and free” with their individual typography inspire consumers to start packing their suitcases. This way each pack achieves a personal and individual bond both to life and to Tempo.
Facts & Figures
- Design editions on different topics
- Trend research
- Concept development
- Design development
The "Best Wishes" edition directly appeals to consumers. Cheerful colours in combination with illustrations and positive statements as central design elements make each pack an eye-catcher.
What Tempo presented on Facebook 2016 as a product innovation was actually meant to be an April Fool. But the idea was such a hit that Tempo decided to release the Limited Black Edition. Images immersed in black from music, nature and street life characterise the design edition, which soon attracted a huge fan base.