A triple treat

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Chocolate-coated cherries have been in existence since the 18th century, first appearing in Great Britain. In the USA, this popular combination of fruit and chocolate even has its own public holiday – the National Chocolate Covered Cherry Day is celebrated every year on January 3rd. The traditional brand Sarotti has three different types of alcoholic pralines with whole cherries in its line-up: eggnog, cream liqueur and cherry liqueur praline with a Morello cherry. HAJOK Design was commissioned with the packaging design thanks to very successful collaboration with the client over the last two years.

Understand

The aim was to develop a modern, emotional packaging design that reflects the premium quality of the chocolates and also appeals to a younger target group. In addition, the packaging should encourage people to buy them as a gift. The intention was for the pack to be a visual highlight on any dining table to be eaten straight out of the box. The two-part cardboard box with an innovative opening mechanism complete with a vent cut-out was to be embellished with loving details to heighten the emotional appeal of the product.

Create

Our team really looked forward to the 360° storytelling! Both the interior as well as the exterior of the two-piece box are intrinsic parts of the on-pack design. Die-cut elements, cherry and cocoa-bean illustrations and the red and pink colour scheme all combine to create an on-shelf presence that immediately catches the eye. The diamond shape is in a colour that boldly contrasts to the background. This serves to stage the brand while the colour coding stands for the respective flavour. This attention to detail reflects the premium quality of the pralines and the stylish and refreshingly different design makes CHERRY N° a real gem!

Facts & Figures

• Lead packaging design agency
• Launch Sarotti CHERRY N°
• Packaging design
• Wrapper design
• Tray- & display design
• Photo shoot
• Illustrations
• Image retouching
• Final artwork