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With 134 retail operations in Germany and Austria, Dehner is Europe’s largest garden centre group. The family-run company wanted a clearer portfolio structure together with a modern and high-quality design language for their own brand.
Facts & Figures
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Competition and design analysis
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Strategic brand consulting
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Packaging design for 40 SKUs
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Product line structuring
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Logo adaption
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Photo shoot
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Image editing
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Final artwork
NEW
OLD
A CLEAR APPROACH
The logos of the 3 Dehner quality brands have been given a fresh look. We have structured the hierarchy of on-pack information to make it short and succint. Contemporary, large-scale images of flowers and plants now adorn the SKUs, along with clear communication of the product benefits. This forms the basis of the scalable and attractive design system. The brand is visually strengthened by the new look which helps consumers quickly find their products.
TRULY CONVINCING
The elegant images and modern aesthetics project a convincing sense of quality in the Dehner garden centres. The 40 different types of soils that make up the brand’s core products are now presented with a confident, high-quality lifestyle look that inspires gardeners young and old.
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