For Shoe lovers
When the Werner & Mertz Group switched from making candles to shoe and leather care products in 1901 due to the spread of electricity in domestic households, no one could predict just how successful this decision would be. The brand with the frog logo quickly became famous and excelled with high quality and innovative shoe care applications. Even today, Erdal, whose name derives from the production site in the Erthalstrasse in Mainz, is one of the best-selling shoe care brands in the German-speaking market. In many other European countries the shoe care products have been successfully distributed for years under the brand Búfalo.
Premium Character
HAJOK Design was responsible for the European roll-out of Erdal’s entire portfolio, as well as for its subsidiary Búfalo, whose products are distributed in Spain, Portugal, Poland and Belgium, as well as in other markets. Shoes and accessories were elaborately photographed for 5 different application categories and elegantly staged close-up on-pack. The typography reflects high quality in a contemporary style. Erdal has a solution for every shoe care challenge and each of these solutions can in future be found presented on-shelf in an elegant and modern way.
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