MODERN CLASSICS
Creating a fresh and modern look while still maintaining tradition and recognition – this is precisely the kind of challenge we master with passion! We have implemented this brilliantly for the cabbage and kale range featuring almost 20 products, creating a perfect balance between familiar and new design cues.
NEW
OLD
LESS IS MORE
We have ensured greater overview and clarity by focussing on the essential elements of the label. The beige background for the product name now stands out with a modern, uncluttered look and provides a fresh new vibe. The confident effect of the upright typography also gives the design a sense of strength and trust. Thanks to the redesign, which concentrates on the essentials, all important information can be understood at a glance.
SO YUMMY
Even traditional, classic dishes can be presented in a modern, yummy way – and this is exactly what we’ve achieved. The stylish high-angle viewpoint, contemporary plates and particularly appetising photographs make the dishes appear fresh, appealing and so easy to enjoy.
A FAMILY FEELING
"We are a Kühne family", the new cabbage and kale line-up has been harmoniously adapted to the look of the gherkin range. The result: confident, reduced and modern packaging that immediately catches the eye. At the same time, consumers still recognize "their" products straight away.
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