Brand’s appeal
High-quality single origin coffees from three different countries and gentle drum roasting – this is what characterises the new premium coffee range from Melitta. Utilising shiny copper elements and a complex printing process, the distinctive-looking packaging design expresses the special quality of the three new Melitta Barista Perfection varieties. The combination of a hitherto unseen matt petrol colour, modern photos and the copper tone matches the "Perfection" brand name. It's a packaging design that really shines on the supermarket shelf!
Melitta
In more than 60 countries, the coffee brand Melitta® stands for contemporary coffee enjoyment. In 1908, Melitta® revolutionised coffee preparation with the invention of the paper coffee filtration system and the first finely-ground and vacuum-packed coffee in 1962. The coffee division of Melitta® Europa GmbH & Co. KG is responsible for Melitta's coffee business in Europe, Africa and the Middle East (EMEA). Melitta® has the right coffee product for every taste: filter coffee, whole beans for fully automatic coffee machines and freshly ground coffee preparation, pad ranges for individual cups, as well as specialty coffees from the Melitta® Manufaktur and instant coffee ranges.
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