Twice as Good
Double exposure effect - this technique is very much in vogue at the moment. HAJOK has used it to create the limited edition of Tempo mini paper pack handkerchiefs. Two superimposed visual worlds - the animal and its associated habitat - united in one image. This creative design idea not only appeals to Tempo’s loyal consumers, but also to a new young target group!
Tempo has been the German paper handkerchief brand since 1929 and is a household name on everyone's lips. Continuously launching new and surprising designs, the traditional brand has the right handkerchief for every situation in life. HAJOK regularly develops limited editions for Tempo in a variety of formats.
Finding relevant trends is the basis of our work. Whether it’s the latest fashion looks, cultural topics or special effects and techniques, like the double-exposure effect - our designers are inspired to develop the right design concept.
The special thing about the collaboration with Essity, the company that owns the Tempo brand, is that our designers are free to develop ideas and to fully exploit their creativity. This results in exciting and very individual designs that turn a pack of paper handkerchiefs into a coveted accessory and appeal to runny noses of all ages!
Facts & Figures
- Design Edition for Tempo Mini Pack paper handkerchiefs
- Trend research
- Concept development
- Packaging Design