HAJOK design turns 25! A quarter of a century of outstanding packaging design and first-class branding inspired us to combine all of our talents and expertise in an agency project: the creation of the HAJOK gin.
FACTS & FIGURES
Creation of the HAJOK gin | Competition and market analysis | Naming | Storytelling | Typography | Packaging design | Final artwork | Print support | Labelling
From the idea to the naming, the design, the final artwork, the printing and the labelling, everything for this project was entirely in our hands. The perfect HAJOK gin was created with a great deal of passion in Hamburg's oldest distillery, Brennerei Elmendorf. Based on our managing directors' origin, South African rooibos and pine needles from Baden-Württemberg were two of the 10 botanical ingredients.
MIX & MATCH
The #stillthirsty name perfectly describes how we still want more – even after 25 years in the industry! We love to think outside the box and are bubbling with creative ideas. It's the perfect mix: our heritage combined with always looking into the future with great curiosity. The artisan printing methods and self-confident typography convey this on-pack.
The diversity of our personalities and our wide-ranging work is expressed with the bright neon-coloured neck labels. The embossed main label and the cyan signature of agency founder Klaus P. Hajok are unconventional, authentic and laid-back, embodying one of our favourite mottos: design is like rock 'n' roll on a white sheet of paper!
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