Case Tims Dattel Bites Mini Brownies 72Dpi Website 04 Hp
Case Tims Mini Blondies Mini Brownies Kakaocreme 72Dpi Website 04 Hp

Mini biscuits – maximum taste

Originally from Canada, Tim learned to bake from his mother Flora Jane and continued to develop her wonderful recipes in his adopted home town of Berlin. This combination of traditional and modern aspects of the brand were to be communicated on-pack.

LISTEN

The client made things very easy for us with this project, since the likeable founder behind the brand, Tim Coughlin, is quite a character himself. Full of vigour, he continues to develop his mother's Canadian recipes from his native Ontario. What began with a small stand at a weekly market in Berlin has become a real success story, with Tim's products now being sold in large delicatessen shops and trendy cafés throughout Berlin. Despite the large volumes, they are still baked with a lot of love, by hand and without preservatives. In addition to Canadian-style biscuits and cakes, Tim's also produces gourmet burger rolls and has been successfully supplying Berlin restaurants with them for years. He has now developed a baking mix available at popular supermarkets, giving end-consumers the opportunity to enjoy his buns.

 

UNDERSTAND

We were briefed for both the relaunch of the sweet pastry range and, in a second project, the launch of the burger buns. The previous packaging design for the sweet pastries had looked quite industrial and impersonal. HAJOK's creative work was to change this: our task was to reflect the hand-crafted character of the products on-pack. The passion and great care taken in making the biscuits and cakes was to be highlighted with a special colour scheme and typography. The burger buns are a real product innovation: here the goal was to adapt the packaging design to be closer to the look of the sweet pastries yet still visually set them apart.

CREATE

The pastel shades, handwritten logo and a hand-drawn portrait of Tim's mother Flora Jane – all of which radiates the approachable, welcoming values of the brand, delighting consumers not only with the contents, but also with the appealing packaging design. The small seal uniting Canada and Berlin stands for the high quality of the products. The burger buns are also presented with a hand-written name, yet with a colour scheme aimed more at a male target group. Consumers are drawn into the burger world with a high quality, masculine design displaying the image of a very appetising burger. This is a perfect symbiosis of the hand-made character and the category codes of a barbecue product.

FACTS & FIGURES

  • Target group analysis
  • Packaging design food
  • Logo development
  • Image processing
  • Final artwork

Like homemade

The previous packaging design seemed rather cool - now it convinces with a modern and lovingly hand-crafted character.

My own Burger

As an addition to Tim's previous sweet pastry portfolio: a burger bun baking mix is now also available – giving burgers a gourmet touch!

HAJOK developed the packaging design for the new organic range from Schwartau extra

Schwartau Extra bio

Fruit Spread

View more
Design agency HAJOK developed the packaging for Corny protein bars

Corny

Protein

View more
Case Rewe Ja Pizza 300Dpi Teaser Thumbnail Vv

ja!

Portfolio

View more
Packaging agency HAJOK created the design for the Knorr grain dishes

Knorr

Grain Dishes

View more
Case Rexona 72Dpi Teaser Thumbnail Vv 02

Rexona

Deodorants

View more
Case Tims Mini Brownies 72Dpi Teaser Thumbnail Vv

Tim's

Pastry

View more
The combination of paper-cut illustrations and humorous texts underscores the concept full of zest for life.

Isola Bio

Milk Drinks

View more
Packaging design for the cosmetics brand well by HAJOK

well

Cosmetics

View more
Packaging design agency HAJOK developed Ricola's Elbphilharmonie edition

Ricola

Special Edition

View more
Clear, modern and yummy - the new packaging design for Cremissimo

Cremissimo

Ice-Cream

View more
Design edition for the Tempo boxes by HAJOK

Tempo

Boxes

View more
Erdal shoe creme designed by packaging agency HAJOK

Erdal

Shoe Care

View more
Allos' tea packaging with illustrations by HAJOK

Allos

Tea

View more
Design agency HAJOK developed the packaging design for Rewe Beste Wahl

Rewe Beste Wahl

Portfolio

View more
HAJOK Design created the packaging design for the active showers from Kneipp

Kneipp

Active Shower

View more
Packaging Design for Adelholzener by HAJOK

Adelholzener

Sparkling Mineral Water Plus

View more
Design agency HAJOK developed the packaging for the Tchibo brand Pure Tea Selection

Pure Tea Selection

Tea

View more
Abstract illustrations are the core of the packaging design for Swedish Glace

Swedish Glace

Vegan Ice Cream

View more
Packaging design for Tartex by HAJOK

Tartex

Portfolio

View more
Branding agency HAJOK developed the name as well as the packaging for Schwartau extra Gartenfreund

Schwartau Extra

Spring Edition

View more
Packaging design for Naturgut sprirulina powder by HAJOK

Naturgut

Portfolio

View more
Packaging design for Schwartau brand Corny by HAJOK

Corny

Whole Nut

View more
Packaging design for Zewa toilet paper by HAJOK

Zewa

Toilet paper

View more
Design agency HAJOK realized the packaging for the Ricola capsule teas

Ricola

Tea

View more
Bahlsen ice cream packaged by HAJOK Design

Bahlsen

Ice Cream

View more
Packaging design of the insect burgers from Bold Foods

Bold Foods

Insect Burger

View more
Packaging design for the Ölz sandwich toast range by HAJOK

Ölz

Soft sliced-bread

View more
Packaging design for the Kneipp shower tonics by HAJOK

Kneipp

Shower Tonics

View more
HAJOK developed the packaging design for the Schwartau extra special edition

Schwartau

Jam

View more
Authentic brand design for the vegan ice cream Swedish Glace by HAJOK

Langnese

Swedish Glace

View more
Branding agency HAJOK developed corporate design for Wessanen including a design manual

Wessanen

Corporate Design

View more
Design edition for Tempo handkerchiefs by HAJOK

Tempo

Soft Packs

View more
Allos pesto packaging by HAJOK

Allos

Portfolio

View more
Packaging design for the intact Tropic-Mix from intact

Intact

Glucose Range

View more
Packaging Design for LÄTTA with skyr by HAJOK

Lätta

Spreads

View more
Packaging Design for Becel Drinks by HAJOK

Becel

Drinks

View more
Packaging design of the Knorr barbecue sauce by HAJOK

Knorr

BBQ Sauces

View more
Packaging design for Bifi Beef by HAJOK

Bifi

Sausage Snack

View more
Design agency HAJOK creates beauty packaging for Florena

Florena

Natural Cosmetics

View more
Illustrations for the LÄTTA Whipped and Cooking Creme by HAJOK

LÄTTA

Whipped & Cooking Cream

View more
Packaging design for Baileys ice-cream by branding agency HAJOK

Baileys

Ice Cream

View more
Packaging design for MinusL yoghurt by HAJOK

MinusL

Full Range

View more
Packaging design for the Becel spreads by HAJOK

Becel

Spreads

View more
Packaging agency HAJOK developed the design for Billy Boy condoms

Billy Boy

Condoms

View more
Becel packaging design developed by HAJOK Design from Hamburg

Becel

Core Range

View more
Packaging design for Tempo minis by HAJOK

Tempo

Mini Packs

View more
High class packaging design for the Rausch chocolate portfolio by HAJOK

Rausch

Plantation Chocolate

View more
Packaging Design für LÄTTA with yoghurt by HAJOK

LÄTTA

Core Range

View more
Puristic packaging design for Emmi Protein Drink by HAJOK

Emmi

Protein Drink

View more
Packaging agency HAJOK created the design for Bonduelles' frozen meals entwickelt

Bonduelle

Frozen Meals

View more
Packaging and flask development for a perfume by HAJOK

Elternhaus

Perfume

View more
Design agency HAJOK has created the packaging for the Aurora flour range

Aurora

Flour

View more
Packaging design agency HAJOK developed limited edition for Nivea Men

Nivea

Editions

View more
Packaging design for Puddis pudding by HAJOK Design from Hamburg

Puddis

Dessert

View more
Packaging Design for Trolli fruit gums by HAJOK

Trolli

Fruit Gums

View more