Sweet or sour
Since 1975, Trolli has stood for colourful, crazy fruit gums that provide child-like fun for consumers of all ages. We were given the task of making small modifications to the brand and the range to raise awareness at POS.
Listen
The aim of the soft relaunch was to develop an umbrella brand with high recognition while giving the design a clear structure in line with the extensive product range, thus retaining the typical Trolli character.
Understand
Minimal changes often have a big impact. Even in the conception phase, we envisaged a design principle that could be easily adapted for all products in the line-up and took the surprising and wide-ranging product presentations on pack into consideration.
Create
We have created an umbrella brand with a clear hierarchy, which is visually separate from the high-impact variant depictions, where the logo has its own defined place on the packs. The subtly reworked logo with its new 3D look strongly conveys the fruit gum character while a window with its new dynamic shape contributes to a more cheerful presence on the market.
Facts & Figures
- Soft relaunch of Trolli fruit gums
- Design & competition analysis
- Development of the umbrella brand
- Design development
- Logo rework
- Final artwork
- Creation of a design manual
Logo rework
The subtle reworking of the logo with a 3D look increases its plasticity and helps illustrate the fruit gum character of the product.
Would you like to find out more about our work?

Melitta BellaCrema
Coffee
View more
Adelholzener
Heimische Sorten
View more
Sarotti No 1
Chocolate
View more
van Well
Tableware
View more
Cremissimo
Ice cream
View more
Medica
Medical Pet Food
View more
Barista Classic
Coffee
View more
Naschnatur
Ice cream cakes
View more
Colgate
Mouthwash
View more
Teekanne
Green Tea
View more
Naturally Good
Pet Food
View more
Allos
Spreads
View more
Adelholzener
Limonades
View more
Baileys
Ice cream
View more
Alpia
Bars & Snacks
View more
Barista Perfection
Coffee
View more
Still Thirsty
Gin
View more
Knorr
European Portfolio
View more
Tom & Krissi's
Fructose-free Products
View more
Select Gold
Pet food
View more
Eszet
Chocolate
View more
Dehner
Erde
View more
Adelholzener
Biolimonaden
View more
The Wild Snack Co
Crisps & Puffs
View more
LiveFresh
Juices & Co.
View more
Appel
Fish
View more
Likkies
Popsicle
View more
La Baleine
Sea salt
View more
Melitta
Speciality Coffees
View more
Adelholzener
Primella
View more
Sarotti
Fair Ecuador
View more
ja!
Portfolio
View more
Adelholzener
Bleib in Form
View more
Carte D'Or
Ice cream
View more
Kühne
Gherkins
View more
Rexona
Deodorants
View more
Sarotti Winter Confiserie
Chocolates
View more
Breyers
Ice cream
View more
Tempo
Boxes
View more
Tiamo
Truffles
View more
Knorr
Grain Dishes
View more
Batida de Côco
Ice Cream
View more
Schwartau Extra bio
Fruit Spread
View more
Corny
Protein
View more
Tim's
Pastry
View more
Rewe to go
Drinks
View more
well
Cosmetics
View more
Sarotti Cherry No.
Chocolates
View more
Adelholzener
Sport
View more
Isola Bio
Milk Drinks
View more
Naming
Claiming, Storytelling
View more
Ricola
Special Edition
View more
Erdal
Shoe Care
View more
Alpia
Veggie Love
View more
Allos
Tea
View more
Knorr
BBQ Sauces
View more
Rewe Beste Wahl
Portfolio
View more
Ehrmann
High Protein Ice Cream
View more
Pure Tea Selection
Tea
View more
Swedish Glace
Vegan Ice Cream
View more
Tartex
Portfolio
View more
Schwartau Extra
Spring Edition
View more
Naturgut
Portfolio
View more
Rewe to go
Food
View more
Zewa
Toilet paper
View more
Ricola
Tea
View more
Bold Foods
Insect Burger
View more
Ölz
Soft sliced-bread
View more
Kneipp
Shower Tonics
View more
Tempo
Soft Packs
View more
Allos
Portfolio
View more
Florena
Natural Cosmetics
View more
Intact
Glucose Range
View more
LÄTTA
Whipped & Cooking Cream
View more
Billy Boy
Condoms
View more
Becel
Core Range
View more
Tempo
Mini Packs
View more
Emmi
Protein Drink
View more
Aurora
Flour
View more
Elternhaus
Perfume
View more
Nivea
Editions
View more
Trolli
Fruit Gums
View more